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From vintage beauties quite as Melina Mercouri and Maria Callas to fashionable stunners like Elisabeth Moss and Ellie Kravitz, Europe has a reputation for producing stunning women. But what is it about western beauty that makes them but alluring? Is it https://www.shinesheets.com/what-do-men-find-attractive-in-women/ their rich history and happy tradition? Or is it their innate biological elegance?
The answer to these questions was have great implications for the extravagance business. As the world’s comfort producers struggle to make a profit in clothing, they’re looking to boost sales and profitability by expanding into elegance. According to a Mckinsey document, perfume and cosmetics are a “flagship” firm that can drive progress in many other categories for pleasure brands.
But the approach is not without dangers. The packed group can be difficult to break. And the divisions of a brand often do n’t speak to each other, making it difficult to create integrated marketing and communications campaigns.
The event of Burberry, which took its charm business in- home under original Ceo Angela Ahrendts in 2013, offers a cautionary tale. The decision to terminate the agency’s licence arrangement with Interparfums Sa, which held the passport for its Montblanc and Van Cleef & Arpels perfume, sent shares of the company tumbling 9.4 per-cent on Sept. 6. Kering’s purchase of Creed at a 14- instances revenue different in October moreover made investors sit up and take notice.
